WebStock runs from 8 a.m. to 4 p.m. and features seven sessions. There is a lot to cover, so the event and each session will start promptly.


Donuts and coffee were available for breakfast, and boxed meals from Panera Bread were available for lunch.

8 to 8:30 a.m.

Coffee and Donuts

Presented by The Creative Team

Mingle with attendees and presenters alike as we sip coffee and munch on donuts.

8:30 to 8:35 a.m.

Welcome and Introduction

Presented by Guy Stephens

Kick off WebStock 2016 with a look at who we are and what we’re doing here.

8:35 to 9:15 a.m.

Year in Review

Presented by Zach Friedman, Stephanie Smith, Guy Stephens and Doreen Vetter

How have our web products performed over the past year, and what new products are in the works? Zach will review our website analytics, and Stephanie will review our content wins. Doreen will present the products we’ve recently launched, and Guy will show you what changes are coming our way.

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9:15 to 10:15 a.m.

Business Case and Audience

Presented by Doreen Vetter

The best web products meet the needs of your organization and your audience. Learn how to define them both and develop the sample user tasks that will help test your theories.

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10:15 to 11:30 a.m.

User Research

Presented by Catherine Krikstan

Conducting user research helps you understand the people that will use your web product. Learn about some of the tools and activities that can help you figure out what motivates your users and, in turn, define a vision for your user-centered product.

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11:30 a.m. to 12:20 p.m.

Content Strategy

Presented by Stephanie Smith

You can’t communicate without content, and you shouldn’t create content without a strategy. Learn how to define your basic content needs and organize this content into an intuitive information architecture.

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12:20 to 1 p.m.


Presented by The Creative Team

Boxed lunches from Panera Bread were available to order at a cost of $12 per person.

1 to 2:15 p.m.

Design Sprint

Presented by Zach Friedman

In the early stages of designing a web product, a design sprint can help a team channel divergent ideas into one design that reflects shared desires. Learn how to run a design sprint and use Balsamiq to turn paper sketches into interactive prototypes.

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2:15 to 3:30 p.m.

User Testing

Presented by Guy Stephens

You’ve built a web product. But can people use it? Learn how to design an effective user test and to use the results to make your product even better than it was when it launched.

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3:30 to 4 p.m.

Show and Tell

Presented by Guy Stephens

Time to share the work we’ve done today.